About us

I’SOME Fashion is a Dutch organic fashionbrand based in Amsterdam. Founded in december 2014 by Petra Beil.

Cooperation with international artists

The artists, who were selected by founder Petra Beil, come from countries including Canada, Hungary, the Philippines, and also the Netherlands.

Victoria Koblenko is the  face of I’SOME Fashion. Why Victoria? She is a tough, forceful, intelligent woman with her own style. She stands for sustainability ‘naked is better than unfairly made’. She shows that life is too short to wear boring clothes.

Victoria Koblenko: “I like new creative initiatives that are related to sustainability. I’SOME Fashion is that type of initiative, it is idiosyncratic, rock & roll and classy at the same time, and shows that sustainability can also be supercool’’.

I’SOME Fashion developed with one of the artists, Joey Holthaus, a Special Limited Edition T-shirt Line with Victoria Koblenko.

The Victoria Koblenko T-shirt line consists of 3 different fashion illustrations printed on high quality organic cotton.


Slow Fashion – Clothing as an investment

I’SOME Fashion is focusing on slow fashion and in this way it is offering an alternative to the growing range on offer from the fast fashion chains. Clothing as an investment, instead of as a throw-away item.

The aim is to expand the women’s fashion label in the future, with other fashion items in alongside the line of T-shirts. There are also plans to open pop-up stores in a variety of large cities, where clients will be able to see the products and feel them.

Sustainable quality
Everything from the pattern of the T-shirt model to the processing of the print layout, is designed by Petra herself. The prints are finished in such a way that they have a subtle look. The shirts are made of 100% ecological cotton and are produced sustainably in Europe, with respect for people and the environment. By making use of high-end printing techniques, the prints are deeply embedded in the fabric, which preserves their quality.

Hope you enjoy your piece of art as much as we did with creating it.


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